From Setback to Breakthrough: How Four Founders are Building the Digital Sales Infrastructure for India’s Next 100,000 Brands

The Visionaries Behind Mynyfy

Every great startup begins with a shared realization — a collective “what if” moment. For Vikram Yedavelli, Krishna Pavuluri, Kiran Vaka, and Anvesh J, that moment came from a common frustration faced by millions of everyday shoppers.

“Before COVID, me and my co-founders were discussing how difficult it is to know which seller has a particular product and at what price — something Justdial was lacking,” recalls Vikram Yedavelli, Co-founder of Mynyfy India Pvt Ltd.

That conversation between four friends, all passionate about technology and problem-solving, became the seed that grew into Mynyfy — a company now on a mission to make going online effortless for small businesses across India.

Meet the Founders

At the heart of Mynyfy’s success is a complementary founding team that brings together experience, innovation, and resilience.

• Vikram Yedavelli, a Computer Engineer and IIM Calcutta Executive MBA alumnus, spent over 15 years working with global giants like GE, Oracle, and ADP, specializing as a Solution Architect for CRM systems. His corporate journey gave him deep insights into building scalable tech solutions — knowledge that would later fuel Mynyfy’s architecture.

• Krishna Pavuluri, with his background in technology and product development, brought a deep understanding of user experience and platform scalability.

  “Krishna has always been the voice of practicality in our discussions,” says Vikram. “While I focused on vision, he ensured we stayed rooted in execution.”

• Kiran Vaka joined with extensive expertise in sales, business strategy, and partnerships.

  “Kiran is the connector among us,” Vikram adds with a smile. “He has an incredible knack for building relationships and understanding what customers truly need.”

• Anvesh J, whose strength lies in operations and product optimization.

  “Anvesh has been instrumental in ensuring our solutions are not just functional but also efficient and reliable. He’s the backbone that keeps everything running smoothly,” Vikram shares.

Together, these four founders embody the balance every startup dreams of — the visionary, the builder, the strategist, and the operator.

The First Leap: A Tough Lesson in Timing

In February 2020, just weeks before the pandemic upended the world, the team launched Mynyfy O2O (Online-to-Offline) — an app designed to help offline retailers connect with nearby customers.

“It was an exciting time,” Vikram recalls. “We had spent months fine-tuning the app, and the market response was encouraging.”

Then COVID-19 hit.

“In just a couple of weeks after our launch, the entire offline sector shut down,” he says. “We became irrelevant almost overnight as people began ordering everything to their doorsteps.”

The blow was devastating.

“We faced the harsh reality that our first product no longer had a market,” Vikram admits. “It was the kind of challenge that tests every entrepreneur’s resolve.”

But the four co-founders refused to give up.

“We sat down as a team and said, ‘This can’t be the end of Mynyfy.’ We believed in the bigger vision — empowering small businesses, even if the path had to change.”

The Pivot: Reinventing with Purpose

What followed was a period of deep reflection and reinvention. For almost three years, the founders immersed themselves in understanding the rapidly evolving MSME and D2C ecosystem.

“MSME, D2C, and Retail together contribute about 30% of India’s GDP,” Vikram explains. “We saw that while customers were going digital, small businesses were being left behind because going online was such a complex and costly process.”

The team identified a massive gap — building an online presence required multiple, disconnected services: website, payment gateway, shipping, WhatsApp integration, photography, and content writing — all separate, expensive steps.

That insight led to the birth of Mynyfy CNDC (Connect, Network, Distribute, and Commerce), launched in March 2025.

“Using Mynyfy, a business owner can launch their website in just an hour,” says Vikram proudly. “It has everything built-in — payments, shipping, and WhatsApp communication. And with our AI, business owners can generate photoshoot-like images and product descriptions instantly, saving lakhs in costs.”

Krishna, Kiran, and Anvesh each played a crucial role in this transformation — Krishna ensured scalability, Kiran handled partnerships, and Anvesh streamlined product performance and support systems.

“Each of us brought something vital to the table,” Vikram reflects. “That’s what kept us moving forward.”

Resilience Rewarded: Milestones That Mattered

Their persistence paid off.

“There were a few turning points that kept us going when things were tough,” Vikram shares.

• In 2023, Mynyfy received its first angel investment from an NRI, valuing the company at ₹16.5 crores — even before completing an MVP.

  “That trust and belief gave us the confidence to continue building,” says Vikram.

• The team also received support from accelerators and super angels, gaining crucial infrastructure credits that helped them scale faster.

  “It wasn’t just about funding,” Vikram notes. “It was about people believing in our mission.”

• The most defining milestone came when a leading brand collaborated with them to co-develop the Mynyfy CNDC platform.

  “That validation from an established player meant we were solving a real problem,” says Kiran.

A Platform for India’s Next Wave of Entrepreneurs

Today, Mynyfy stands as an AI-powered, plug-and-play eCommerce and marketplace platform designed to democratize digital commerce.

“Most solutions out there are built for large enterprises,” Vikram points out. “We wanted to empower every small business owner — whether it’s a boutique in Hyderabad or a craftsman in Jaipur — to create their own online store in minutes.”

This vision aligns with the team’s shared goal: to bridge the digital divide and make technology an enabler, not a barrier.

Lessons from Four Founders

When asked about their biggest lessons, Vikram pauses before answering.

“Each of us learned something different from this journey,” he says.

• Resilience: “For me, it was about learning to stand back up when things fall apart.”
• Execution: “Krishna often says execution beats ideas — it’s about consistent action.”
• Relationships: “Kiran taught us that partnerships thrive on persistence.”
• Structure: “Anvesh reminded us that discipline is as vital as innovation.”

“A startup is not just about the product — it’s about the people you build it with,” Vikram says.

The Road Ahead

Looking ahead, the Mynyfy team envisions building the digital sales infrastructure for over 100,000 D2C brands in India.

“India is entering a golden era of digital entrepreneurship,” Vikram says. “We want to ensure that no small business is left behind.”

With a growing user base and expanding partnerships, that goal seems well within reach.

The Human Side of Innovation

What makes Mynyfy’s story inspiring isn’t just the technology they built but the journey of uncertainty, reinvention, and belief that got them here.

“Every failure we faced became a foundation for the next breakthrough,” Vikram reflects. “We started as four individuals with an idea. Today, we’re a team building something that could empower thousands.”

A Message to Aspiring Founders

Vikram leaves aspiring entrepreneurs with a message born from experience:

“Creating the right mindset is more important than the ability to create a product. You have to be philosophical and ready to sacrifice for your startup. That’s what will carry you through the hard days.”

“Don’t start just because you have an idea. Build the mindset, find the right people, and be ready to evolve. That’s where real entrepreneurship begins.”

Connect with Mynyfy

To learn more about Mynyfy and its mission to revolutionize digital commerce for India’s small businesses, visit mynyfy.com .

Follow their journey on:
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Stay connected with Vikram Yedavelli, Krishna Pavuluri, Kiran Vaka, and Anvesh J as they continue to empower India’s entrepreneurs and build a future where every small business can thrive online.