CLEAR Announces New Global Partnership with Oracle Red Bull Racing

In a move that merges performance branding with motorsport excellence, CLEAR, one of the world’s most recognisable haircare brands, has announced a sweeping multi-year global partnership with Oracle Red Bull Racing, the reigning powerhouse of Formula 1. The collaboration positions CLEAR as the team’s first-ever official haircare partner, marking a strategic expansion in sports marketing aimed at tapping into the sport’s rapidly globalising fan base.

The partnership, unveiled simultaneously across Europe, Asia, and the Middle East, symbolizes a growing trend in which consumer brands are aligning with elite sports to enhance visibility, credibility, and audience engagement. For Oracle Red Bull Racing, the deal adds a lifestyle dimension to its sponsorship portfolio, extending the team’s influence beyond traditional motorsport audiences.

A Fusion of Performance Principles: Science Meets Speed

CLEAR’s decision to join hands with the world-champion Formula 1 team aligns with its long-standing brand philosophy: resilience under pressure. The company’s global marketing leadership emphasized that CLEAR’s anti-dandruff and scalp-strengthening technologies mirror the high-performance ethos of Formula 1, where durability, precision, and reliability define success.

According to CLEAR executives involved in the rollout, the brand wanted a partnership “that reflects the science of endurance.” Formula 1 offered precisely that. With races spanning five continents, extreme heat conditions, and global TV viewership surpassing 1.5 billion annually, the sport presents a living laboratory for endurance-based marketing.

The agreement includes collaborative content campaigns focusing on performance, mental resilience, and wellness—framing haircare as part of a broader lifestyle narrative. In addition, both organizations will co-develop digital activations showcasing behind-the-scenes training, hydration routines, and high-pressure mental preparation of Red Bull’s drivers.

Strategic Brand Expansion for a Multibillion-Dollar Audience

Formula 1 has become one of the fastest-growing sports entertainment products in the world over the last five years, recording a surge in younger viewership and particularly strong growth in South and East Asia, regions where CLEAR holds dominant or emerging market positions.

Industry estimates place CLEAR among the top three anti-dandruff brands in Asia, with a reach spanning more than 70 countries. The partnership gives CLEAR access to one of the most coveted global audiences: F1’s performance-driven consumer demographic, which is youthful, digitally active, and notably loyal to brands associated with the sport.

For Oracle Red Bull Racing, the partnership expands its commercial ecosystem at a time when Formula 1 sponsorship valuations have increased sharply. Industry analyses estimate that prominent branding on a leading F1 team can generate exposure value exceeding hundreds of millions of dollars per season due to broadcast frequency, social media engagement, and brand visibility across race weekends.

Team officials noted that CLEAR’s brand identity—rooted in confidence, strength, and scientific performance—fits seamlessly with Red Bull’s reputation for innovation and dominance on track. The association is expected to be embedded into fan zones, virtual experiences, team events, and hospitality programmes throughout the 2026 season.

Athlete-Driven Campaigns and Global Consumer Activation

A major component of the collaboration is set to be driver-centric promotional content featuring Red Bull Racing stars known for their charisma and global fan appeal. Exclusive campaign shoots, digital storytelling, and real-time race-week activations will spotlight how drivers manage lifestyle, pressure, and wellness during the intensifying Formula 1 calendar.

Marketing analysts believe this partnership exemplifies the current shift in global advertising: brands are no longer simply seeking sponsorship visibility but are actively embedding their message into narrative-driven, personality-centric storytelling.

CLEAR will integrate Formula 1 into regional campaigns in India, Indonesia, Brazil, the GCC, and Latin America, with a focus on “performance mindset” branding. Retail tie-ins are also in development, including limited-edition racing-themed shampoo and scalp-care lines aligned with the high-performance concept. These products will roll out through e-commerce channels and major retail chains, supported by co-branded packaging and in-store promotional displays.

A New Chapter in Sports–Lifestyle Partnerships

The CLEAR–Oracle Red Bull Racing partnership reflects a deepening convergence between lifestyle brands and global sports entities. Formula 1’s transformation from a motorsport league into a lifestyle entertainment platform has created fertile ground for collaborations that transcend traditional automotive sponsorship.

Executives from both organizations described the alliance as a strategic long-term investment rather than a seasonal campaign. It promises ongoing innovation across digital content, sports science integration, consumer engagement, and cross-market product visibility.

As CLEAR enters the high-octane world of Formula 1, the brand is positioning itself not merely as a sponsor, but as an active participant in the culture of performance, resilience, and global aspiration that defines the sport. With the 2026 F1 season expected to break attendance and broadcast records, the collaboration may well become a benchmark for the next decade of sports–brand integration.