Nector: Transforming E-commerce with AI-Driven Loyalty & Retention

Discover how Nector helps D2C and e-commerce brands turn one-time buyers into loyal customers through rewards, referrals, and AI-powered engagement.

Sarfraz Khan

Nector: Turn First-Time Customers into Loyal, Repeat Buyers

Rethinking Retention for the Next Decade

Customer acquisition costs are up, attention is down, and discounting is a race to the bottom. Retention isn’t a “post-CAC bandaid”; it’s the growth engine. Nector is an omnichannel loyalty and engagement platform that helps D2C and e-commerce brands turn one-time buyers into lifelong advocates.

What Nector Does (in Practice)

Copy of 20250226_145044

Loyalty & Rewards

Flexible programs that reward sign-ups, purchases, birthdays, UGC, reviews, and social actions. Add VIP tiers, cashback, and custom coin names (“Sips”, “Nuggets”) with gamified mechanics that drive urgency and repeat purchases.

Reviews That Convert

Collect text, image, and video reviews (plus Q&A). AI summarizes and surfaces the best proof across PDPs to lift conversion and AOV.

Referrals That Compound

Dual-sided incentives, automated issuance, and fraud controls turn your best customers into your most efficient acquisition channel.

Automation That Pays for Itself

Pre-built workflows—from coin-expiry nudges to cart-abandonment prompts—trigger the right message at the right moment across channels.

Analytics You Can Take to the Board

Real-time dashboards for retention, LTV, ROI, and cohort behavior. Attribute revenue to specific loyalty and referral motions with clarity.

Integrations That Don’t Slow You Down

50+ one-click integrations (Shopify, Klaviyo, WhatsApp, Mailchimp, and more), robust APIs/SDKs, and DIY setup that goes live in under 60 minutes.

Proof It Works

1,000+ brands served, ~90M shopper profiles, 25M+ orders processed annually (≈$600M GMV).
$26M+ incremental revenue driven for clients in the last year.
≈900M API hits/month with 99.9% uptime and high-touch support.

Selected Outcomes

Harrisons Bags: 16x ROI, 4.8% revenue lift; referrals now ~10% of monthly sales.
The Face Shop: Tiered loyalty (Bronze/Silver/Gold) + progress bars materially increased engagement and repeat rate.
Faces Canada: Referral programs reduced CAC and boosted repeat purchases.

Why Nector Over Generic “Points” Apps

Ayush 2

Loyalty, not leakage: Optimizes engagement, advocacy, and repeat rate.
Gamification that moves the P&L: Urgency mechanics (flash rewards, coin expiry) and at-checkout redemptions improve redemption quality.
Omnichannel by design: Works across online, offline, and hybrid journeys with dual wallets, delayed payouts, and granular reward controls.
Built for SMBs and mid-market: Enterprise-grade capabilities at transparent pricing.

Clearing Up Common Myths

Myth: “Loyalty is something you add after CAC spikes.”
Truth: Loyalty, when designed well, keeps CAC low from day one by converting customers into advocates.
Myth: “Loyalty equals discounts.”
Truth: Discounts are short-term tactics; advocacy and habit are the strategy.
Myth: “Set it and forget it.”
Truth: High-performing programs are continuously optimized—tiers, expiry, and rewards are revenue levers, not static settings.

Company Snapshot

Brand: Nector (Seven Billion Technologies Private Limited)
Founded: 2022 (product roots in 2021; Shopify app launched in 2022)
HQ: Vaswani Chambers, Worli Colony, Mumbai
Founders: Ayush Shukla (Co-founder & CEO), Omar Qureshi (Co-founder & CBO), Yashas Reddy (CTO)

Vision: AI-Driven Retention for Durable Growth

Nector’s north star is simple: help brands increase LTV and revenue quality by building relationships. The company is investing in AI-powered segmentation, predictive nudges, and review intelligence that accelerate first purchases, improve repeat intervals, and grow share of wallet across online and offline channels.