Asian scientist (September 30, 2021) – As borders closed and international travel stalled, companies in the tourism industry became creative to retain staff and their business. Hotels have been turned into quarantine centers, airlines have offered meals and first-class experiences without leaving the field, and travel agencies have turned to conducting local tours.
In an effort to further strengthen the sector, the Singapore Tourist Board has set aside $ 22 million to launch digital initiatives that will bring together a variety of industry actors and accelerate recovery.
As companies begin to digitize, the key challenge is to understand where to start – what investments to prioritize, what technological opportunities are available, and how to ensure staff make big changes.
To take the first steps towards digitalisation, small and medium-sized enterprises (SMEs) can turn to IPI Innovation Advisor Albert Poz, an experienced professional in the tourism industry with decades of experience at SATS, Amadeus IT and Swissair.
Adopting fresh practices
As much as the tourism industry emphasized the importance of human touch, it was also one of the first adopters of technology, equipped with a fully functional global digital network as early as the 1970s.
An interconnected system of booking and handling passengers has enabled airlines to sell tickets and serve passengers around the world. Despite this initial success, such advantages from the past can quickly become a burden if companies do not keep pace with change, Pozo warned.
“Given that COVID-19 has been in sight for a long time, new standards for data exchange and protection will be needed to ensure safe travel,” he shared.
By the time leisure travel becomes commonplace again, we can expect personal data such as immunity, vaccinations, itineraries and immigration data to be collected and shared among different stakeholders under the new security measures, Pozo explained.
For such information to be secure, airlines, airports and small and medium-sized enterprises, such as travel agencies and destination service providers, are likely to need to adopt appropriate technology to comply with the International Air Transport Association and national data regulations. This would require a review of current technological capabilities and existing operational models before adopting an appropriate digitization strategy, Pozo stressed.
Customized solutions for unique companies
Prior to his last role as Chief Digital Officer at SATS, Pozo led the Asia-Pacific region for Amadeus IT, a global travel technology company. With more than two decades of experience, his work has taken him to several continents, leading the digital transformation in the travel industry, the application of new technological standards and the improvement of processes and management.
“Digital transformation is not just about implementing technology and innovation. It is a transformation of the company strengthened by technology “, Pozo emphasized.
“Therefore, digital transformation must be understood as a driver of the company’s strategy. Companies need to ask themselves: what skills are needed for the success of my company’s strategy? How can innovation and technology help create or accelerate these capabilities? ”
Once a company answers these questions, it must move on to examining its human resources, processes, operational models, values, competitive environment, and a range of other key factors relevant to the company’s transformation.
With such complexity, there is no single answer that can be applied to different companies. Here a reliable professional partner becomes necessary – their experience and knowledge can be used to identify key issues and devise a unique strategy for a customized and successful journey in digitization.
We are making progress in digitization
As our world is increasingly interconnected, today’s customers have more options than ever before. To stay ahead of the competition, companies need to be more flexible and adaptable to rapidly changing needs — and can harness technology to that, Pozo said.
To this end, Poz’s experience in leading the digital transformation in multinational corporations has made him an expert in partner communication, staff management and digital strategy development.
In addition to making sure that SMEs ask the right questions, he is committed to finding the best answers; review and identify the most appropriate approaches, solutions and technologies that meet the unique needs of any business.
“I firmly believe that digital transformation should be clearly defined as a priority of any sector, especially in Singapore, where our economy and activities are so deeply connected to multiple actors,” he said. “We don’t have to be much ahead of others, but we have to keep the lead and we have to do it consistently.”
If your company wants to digitize, check out IPI’s Innovation Advisor program to learn more about how you can take advantage of expert guidance from an experienced consultant.
Asian Scientist is a content partner of IPI.
Copyright: IPI. Read the original article here.
Disclaimer: This article does not necessarily reflect the views of the Asian scientist or his staff.