According to the former UNWTO Secretary-General, Turkey will be able to return the number of visitors to Turkey quickly before the pandemic, provided the country constantly measures and proves to tourists that it is a safe place to visit.
Taleb Rifai, Secretary General of the British WTFI (World Tourism Forum Institute), said: “Turkey is doing very well. If Turkey continues to inspire and give confidence to visitors, it could reach rates before 2020 before the end of 2021. ”
Revenues from tourism during a pandemic
Revenue from tourism during the pandemic fell by two-thirds in 2020 due to global travel restrictions, orders to stay at home, and the closure of restaurants and hotels in the second half of the year.
Revenue from tourism in Turkey fell to $ 12.06 billion (88.19 billion TL), equivalent to an annual decline of 65.1%, from $ 34.5 billion in 2019. Nevertheless, Turkey hopes to The industry has been recovering for years.
Where did the visitors come from?
According to the Ministry of Culture and Tourism, the number of foreigners who visited Turkey last year fell by over 71% compared to last year, exceeding a total of 12.7 million.
Over two million of all tourists come from Russia and make up 16.8% of them. The Russians were followed by the Bulgarians with 9.8%, then the Germans who made up 8.8%, the Ukrainians with 7.8% and finally the British citizens with 6.4% of the visitors who arrived in Turkey.
During December 2020, there were 699,330 foreign visitors in Turkey, which is a decrease of 67.4% compared to December 2019. Turkey hosted 45 million foreign visitors in 2019, which is an increase of 39.5 million in total from 2018.
Tourism growth 2021/2022
Mehmet Nuri Ersoy, the Minister of Culture and Tourism, made a projection that by the end of this year, tourism revenue is expected to amount to just over $ 11 billion and a total of over 30 million visitors. Ersoy said Turkey plans a minimum growth of 100% this year, meaning it will have to receive over 30 million visitors.
Certificate of safe tourism
The Ministry of Culture and Tourism was behind the Certificate of Safe Tourism program at the start of the coronavirus outbreak, which introduced cutting-edge measures with accommodation providers, Turkish airports and Turkey’s best beaches to prevent and reduce the spread of COVID-19. These measures and high safety standards have calmed tourist minds during holidays in Turkey.
Moving forward and up
Rifai touched on how well Turkey has coped with the crisis and reiterated the importance of strong political will and confidence in the survival of the tourism sector. Rifai added: “It’s about everyone in the world. It is not about competition, but about coordination and good governance. ”
According to the latest data provided by the UNWTO, global tourism suffered a terrible year in 2020, with international arrivals falling by almost 75% globally. This collapse of international travel has an estimated loss of $ 1.3 trillion in export revenue.