How To Make A Content Marketing Plan – Simple Tips! – SULONORTH


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Every company that sells services and products online should develop a content marketing plan. The most important thing in content marketing is to create content that really attracts potential customers, brings more visitors to your website and makes the potential customer stay on the website longer.

Content marketing helps a company focus on its content

Here are five tips for creating a content marketing plan:

  1. Meet your customers!

One of the most important things when developing a content marketing plan is to carefully examine your own target customer base. Of course, the target customer depends on the product or service the company is selling. For example, if a company sells fashionable handbags, the target customers are probably younger women who are interested in fashion. Then the content should be designed to appeal to fashion-conscious young women. Knowing your own target user base makes it easy to create content that suits them and choose the right channels to market your content to users.

2. Be sure to do a keyword analysis

A good content marketing plan involves making a keyword analysis to help you find the right keywords for your content. Let’s repeat this same example of a purse. For example, a good article on a handbag sales website could tell you about handbag storage. According to Neil Patel’s Ubersuggest website, the keyword “bag store” has a lot of competition and, at the Finnish level, a nice monthly search. That’s why it’s important to do keyword analysis because it will help you get good ideas for content production. If you own a small business, you may want to look for keywords that have less competition but a nice number of monthly searches. These keywords make it easier to rank higher in search engines.

3. Save images / videos and descriptions optimized for search engines

A good article on content marketing has high quality images (or better yet, videos or videos). You should also optimize your image or video text to optimize your browser using the keywords you choose. High quality images make content more attractive when you post it on social media.

4. Advertise your content

This may be self-explanatory, but once you’ve written your perfectionist article and posted it on your website, it’s time to post it on social media. This is important because it increases the visibility of the article. It might also be worth investing in a Facebook campaign. Marketing on Facebook is accessible, and there the content finds its target audience well. And 10 euros can achieve significant results.

5. Create new content of appropriate length on a regular basis

The higher quality content your website has, the better. With quality content, you can get other websites to link to your site, which raises the page rank of your site, which in turn raises your page higher in search results. Remember that a good SEO article is at least 400 words long. When creating a keyword analysis, it would be a good idea to list the good keywords you find and their search and competition numbers in the table, and plan your future content accordingly. It would be good to create new content at least a few times a week. If you need help creating content, we’ll be happy to help.

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