Trade Minister Ruhsar Pekcan recently announced that in the first five months of this year, total e-commerce sales in Turkey rose by an impressive 48%, despite the current coronavirus pandemic that has swept the world.
During a virtual meeting held at ETBIS (Turkish E-Commerce Information System), Pekcan confirmed that e-commerce sales in Turkey had risen to a total of 63.3 billion Turkish lira. This was the first time the country had shared some of their e-commerce data.
Which areas have the largest increases
According to statistics, in March, April and May, online food purchases in Turkey rose sixfold from normal figures.
Also in this period, other sectors that recorded the largest growth in card payments were home appliances and white goods with a massive increase of 75%. Footwear, clothing and accessories increased by 43%, while the software and electronics sector increased by 95% and 53%, respectively. It is even possible to buy real estate in Turkey online.
Reduced revenue consumption
Not surprisingly, in the first five months of this year, spending on air travel, travel and accommodation in Turkey fell by 75%, 77% and 80%, respectively, with these industries hardest hit by the coronavirus.
Data in Turkey for 2019
Speaking about the volumes of e-commerce in 2019, Pekcan confirmed that the annual figure was 136 billion Turkish lira. This total amount consisted of air transport which collected 15.3 billion Turkish lira, household appliances 13.3 billion Turkish lira and footwear and clothing which had a total of 13.8 billion Turkish lira.
Analysis of the future of e-commerce
Pekcan reported that there were 68,457 companies that managed to run their businesses using e-commerce and online sales during the coronavirus pandemic. In a future analysis of e-commerce, these data will be the main source, and Pekcan said that the total volume of e-commerce last year consisted of 85% of domestic purchases, and 9% of purchases come from other countries buying from Turkish e-commerce web pages. The other 6% were Turks who buy abroad during holidays and vacations.